Let’s face it: Pinterest is a blessing and a curse in the wedding industry. It’s the ultimate tool for gathering inspiration, but its overwhelming number of images—most of which are recycled and over-exposed—can quickly lead to frustration. You might feel like you’re endlessly scrolling through the same wedding ideas. So how do you find inspiration that feels fresh, personal, and aligned with your vision for the big day without spending hours combing through Pinterest? The answer: learning how to hack Pinterest’s algorithm for your own benefit.

“When I came to name my business, the Rowan’s beauty and efficacy in making tools and remedies, as well as its use as a good luck charm in Scottish culture, combined with the Larch’s peculiarity and resilience in the rugged, wild landscape of Montana, felt like just the right blend of the goals of this business. I also have some Scottish heritage (My grandfather is a Robertson!) Like the Rowan, I am a transplant to Montana, but have been here long enough (20 years now!) to think of myself as a Montanan and identify strongly with the life cycles of the Larch. This business is here to underline the transcendant beauty, truth and goodness of your relationship.”

“Never would I have guessed that those goals, though noble, would actually be blown out of the water.”